MERCEDES-BENZ VANS VIANO | SCIENCE OF FASCINATION

Do you think there is a way to visualize fascination? Could anyone sneak a peek behind the scenes? We did.

“The Science of Fascination – A Mercedes Benz Project”
shows the results of some experiments we carried out. We first measured how driving a Viano car and experiencing its features effects test subjects.
We then visualized the collected data.
Since the Viano Avantgarde’s most distinctive feature is its V6 engine, we asked our target group testees to accelerate the car from 0 to 100. Before and after each test drive we measured their adrenaline, dopamine, and endorphin levels.
The visualized results also set the tone for the print campaign design.


Client: Daimler AG
Title: Mercedes Benz Viano | SCIENCE OF FASCINATION
Agency: Lukas Lindemann Rosinski
Direction: Tibor Glage

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