Telekom | Smart Concert

Merry X-Mas!

Markenfilm Crossing has developed
and produced an Augmented Reality app for German Telekom.
When watched through a smartphone, an empty stage pictured on the telco provider’s Christmas card
snaps to life.
The  Berlin DigiEnsemble orchestra starts performing
the Christmas Oratory by J. S. Bach.
Eight orchestra musicians charm classical sounds of smartphones and tablets instead of playing concert instruments. When moving the smartphone, the film „follows“ in perspective, creating an even more deceptive illusion.


Client:Telekom AG, Bonn/Germany
Director: Kai Klinke
DoP: Neels Feil
Music: DigiEnsemble, Berlin/Germany

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