Hyundai i30

"Real-Like" on Facebook:
The Hyundai i30 becomes a moving social media platform! With the help of a rear-window touchscreen people can like the car in real life now - not only on websites or via smartphone.  On a roadshow in six German cities the audience can log into their Facebook accounts directly on the car's back via multitouch. "Like it" becomes "own it" on top - users also participate in a Hyundai car lottery. Users posting that they used the application and collect votes from their Facebook friends have the chance to win a Hyundai i30. Markenfilm Crossing delivered the technical concept and produced the project and the case film.

Client: Hyundai Motor Deutschland, Neckarsulm/Germany
Agency: VOON Werbeagentur, Grevenbroich/Germany

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